The Mass Produced Income Group

Like I said before, I have an interest in the Eames, and in this case, the sense of domesticity often related to that same time period. Its an interesting topic when mass conformity s brought into the conversation. At first glance, the Eames seem like they didn’t buy into this mass conformity but on the other hand, they provided it. By literally selling mass produced products that became affordable for average/well off households, they were offering products in support of this mass conformity.

However, the Case Study House No. 8 breaks all the rules of mass conformity. The house stands alone in a world filled with identical suburbs. The question here is the following: was mass conformity a trend that started and stopped in the 50s and 60s? The obvious answer in no, due to the growth of the suburbs and mass-produced housing. But upon closer inspection, there was never really another option for middle class families. Mass conformity became the only and affordable option for the largest income group. only now, in the age of everyone striving to be different, is there variation to the way that suburbs and developments are being designed.