The Doppler Effect, Did it Ruin Architect?



As a fan of Rem Koolhaas, it's challenging to think that his impact on architecture could have been negative. The Doppler Effect, in theory, makes good architecture more accessible. Everyone deserves to have good architecture and design. Rem Koolhaas made that apart of industry. Negotiating and responding to the needs or abilities of what a client could access. The shift from architecture being what it will be because the architect said so, was gone. 

The Doppler Effect lead architecture to a blend of mixing programs and appeasing the client. In a time of exiting Critical Architecture, the release of negotiation made sense as an evolution of architecture. But as negotiation became a part of day to day practice, the evolution of negotiation has moved architecture to the bottom of the construction totem pole.

In the year 2023, practice has lost good design over time in attempt to make "good design" affordable. The negotiation process has caused architecture and architects to be passive. They can no longer tell a contractor or a client that a design is to be a certain way because it just is. Negotiation has become a parasite to "good design". 

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