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In class today, Franco mentioned the infiltration of the market into our daily lives. Everything we experience is plastered in branding, down to the box of cereal we pour out of in the morning. He went on to explain that this is not anything new, even in Europe in the 60’s they were already experiencing this phenomenon.
We experience this now everyday far worse than ever before. How many times have you thought about how you needed a new pair of sunglasses, or some boots, or some architecture supplies, etc., and picked up your phone only to find an advertisement waiting for you on Instagram, specifically catered to your unspoken desires?
In the reading for this week, Margaret Crawford explains Lefebvre’s view on the two simultaneous realities that exist within everyday life. The quotidian and the modern. Crawford expresses how we need to reclaim some of the quotidian elements of spaces to better foster community in the everyday urban spaces. These “timeless, humble, repetitive natural rhythms of life” could be exactly what we need to reclaim in the existence of our own minds as well in order to retain some sense of sanity in a world so heavily polluted with technology. How can we create architecture that allows the occupants to do just that?
This is an interesting last question Zach. Maybe the answer isn't how we create architecture that brings people back from technology and into the mindfulness of routine, but how can we utilize architecture to seamlessly blend quotidian and the modern. For my studio project this is my premise, with the goal of creating spaces that are designed in such a way to foster this thinking early in someone's lives. In doing so I do not plan to exile new technologies, but embrace with open arms to see how it can assist my premise.
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