Passers By

I think that the most rewarding aspect of architecture is the opportunity to effect other people. We dream of outgoing clients with endless budgets who will let us design something great. We listen to the client’s needs and strive to identify what they truly need and how to give it to them. We design lofty atriums and grand stairs, perfect rooms with the optimal organization. If we are successful, the building has a positive impact on the client and the user.

But what about the people who aren’t technically the user? Whenever a new building goes up, the entire neighborhood becomes the user, even if they never actually enter. A new building changes the streetscape for better or worse, and everyone is a visual user. Once a design passes the review board, the building is there for everyone to see, whether they like it or not. Therefore, the facade becomes the most powerful tool for architects looking to make an impact. 

Unfortunately, it seems that this opportunity is often missed. Mundane facades enclose average developer buildings for the sake of saving time and money. Lick and stick brick and faux stucco abound to satisfy those with an eye for “traditional” design and an a thin wallet. We emulate old designs with new, thin products. These “safe” methods my be good for a budget, but they are not good for design. 


I believe that we, as architects, should take advantage of the building envelope as our greatest opportunity for impact. This boundary zone has a true impact on the actual user and the casual passer by. An innovative, beautiful facade can improve the interior’s efficiency and enhance the character of its context. 


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