over-controlled & over-calculated

Spa Iconography System #wayfinding #icons: As buildings get more complicated and floor plans are more complex, architects are relying too heavily on signage. Spaces are becoming less intuitive and inhabitants need signage in order to know how to navigate the the building. Buildings and rooms have signage slapped on every surface and the user has to rely purely on signage in order to navigate the building.

"Instead of design, there is calculation: the more erratic the path, eccentric the loops, hidden the blueprint, efficient the exposure, the more inevitable the transaction. In this was, graphic designers are turncoats: Where one signage promised to deliver you to where you wanted to be, it now obfuscates and entangles you in a thicket of cuteness that forces you past unwanted detours, turns you back when you're lost."

Architects feel they have to completely control every user's passage through their buildings and over-calculate how they believe the users should in habit and behave in the space.

I believe architecture and the layout should generally need minimum signage, and the pathways that are designed should be a system designed so that they are integrated with the the overall design. So as we grow into future architects, I think it is important to question the necessity of where signage is placed, and use it as necessary. Let's stop using signage as a crutch!

Creative wayfinding on the floor at Underhub Coworking Offices – Kiev:



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  2. I agree with you that we are too dependent on signage. There is a reason for that, though. In a perfect world, people would not feel the need to know exactly where to go and just explore and experience the building. As we all know, unfortunately most people care nothing for experiences and just want to get to where they need to go. So is too much signage a crutch, or is it an unfortunate accommodation?

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  3. Our signage project last semester in Charleston is a perfect example of our dependency on signage. Even a building designed for designers is lacking an inherent sense of direction. Our research methods project on the Academic Success Center, and previous studies of Lee Hall further exemplify this. The newer the building, the vaguer the direction.

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