Who determines the junkspaces?

“Fascism without dictator.”

One of the most interesting points Koolhass touches in the text "Junkspaces" is how the system leads societies to excessive consumerism.  During the 1960's, the Italian author and philosopher Pier Paolo Pasoline believed that today we live in the worst dictatorship system ever in the history of humanity.  Pasoline believed that in the past, society knew who was responsible for the impositions: dictators, kings, or emperors.  Therefore, society could target their efforts to effect change.  Today, in capitalist societies, whenever there is an ideology that works against societal norms, the ideology metamorphoses into just another merchandising scheme to make profit for the system, and another junkspace.  An example is Che Guevara's image being printed on T-shirts.