Everyday life isn't everyday life

When trying to design for everyday life, one has to understand the culture and day-to-day routines of the people they are designing for. I argue that a global design for every day life cannot be achieved. The global design is impossible, or if achieved is a failure of what true architecture of everyday life should be: Contextually sound and user focused. The routines and cultures of everyday users vary from country to country, city to city, even neighborhood to neighborhood. A designed market for one may not meet the needs of another, even within the same city. It is important to still focus on who the design is for, while still knowing the impact and change that it could enact on the routine of those it was designed for. The global movement of architecture could be argued by some to be "good for humanity" but I disagree. Globally applying architectural style to a design seems lazy and uninspired to me. The true magic is achieved through intense research and application into the culture and meaning of the place and its people. If the every day routine isn't the same, the everyday architecture shouldn't be the same either.