Architecture is a conjecture of communication

 

Denise Scott Brown thinks the existing American builders should learn from Pop artists to serve “a rich narrow spectrum of the population” – “Learning from Pop”. One of the significant notions is that architects are not building for man, they are building for different groups of people based on their income, races, lifestyles, etc.

It is necessary for architects to understand and to learn what people need, and how people respond in buildings. The only reason for architects to look to pop culture is their lack of study and analysis formal languages to meet people’s needs. This is very significant and essential for architecture, as it helps to get linked with new social forms. Furthermore, I certainly agree that the popular environment can provide a new formal vocabulary for architects by maintaining certain proper processes. One of the prime examples is the gas station that has been mentioned in the article, which shows the notion of people accepting everything without any traditional analysis. Instead of building and growing, an architect’s motive would be to limit building more stations. Architects not only need to think about the social need and demand, but also should learn from history and traditional analysis. Hence, architecture can be defined more as a conjecture of communication analysis that connects every element and species of the society, less as only building structures.