RIDING THE GENERIC WAVE

 

In The Irrational Exuberance of Rem Koolhaas, Ellen Dunham-Jones expresses Koolhaas’s disbelief that architecture can lead society toward a better future. Instead, architecture should do nothing more than ride the wave of society’s status quo. While I appreciate Koolhaas’s avant-garde approach to “scanning the horizon” for what is next, it means nothing if architecture does not attempt to challenge past and current societal conditions.

Koolhaas was surely exposed to the situationist ideals of questioning and challenging capitalist society being that he was educated at the Architectural Association in London.

Koolhaas understands that context is a driver of design, but instead of searching for opportunities to establish new contextual trends with a community, he accepts the existing spectacle that capitalism produces. Where he may have been able to navigate this to produce interesting design, much of the architecture that follows consumerist demands blindly contributes to the generic city. Below are 3 different cities, 3 different regions, and 1 generic style.  



Comments

  1. Hey Michael! I agree with your statements that its important to challenge society through the opportunities to establish new contextual trends however, I can see why this would be difficult to achieve. Throughout history designs that "challenged society" have often been seen as a disgrace and abomination to design at the time of their construction. Therefore its very difficult to push the limits of design without some form of backing from society.

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  2. Brooke, I totally see where you're coming from. While I do agree that Koolhaas takes the easy route of "going with the flow" I don't agree that architecture means nothing if it does not attempt to challenge past and current societal conditions. The fabric of a city and the culture of a society is based on hundreds of years of buildings, event, and people. I'm not sure if a building that rejected these existing and historic conditions would succeed. Maybe that's what happened with Victor Gruen's utopian vision of the shopping center.

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