Diagramming a Ponzi Building

We all love the works of Bjarke Ingels and those of similar styles. Architecture that can tell a story from conception to birth. The simplicity of the diagrams sets the premise for the project. As the project progresses, refines, and develops, the current iteration always can be traced back to the origins of the premise. When it works, it seems to be a seamless romantic poem.

Clearly explaining architecture is not an easy task. Clear diagrams, drawings, models, renderings, and so on support the case. But it is much easier to make a graphic diagram clear and successful as opposed to carrying that into a successful building. Can a diagram falsely imply attributes of a building that will not exist? Does there come a point where diagrams become more important than the building itself?