Sustainable Atmosphere in Projective Architecture

The atmospheric quality of Projective Architecture is the aspect that is most interesting to me and, because of its relationship to the viewer (and user), I think it also is one of the most important qualities of Projective Architecture. 

Somol and Whiting define the atmospheric quality of Projective Architecture as how the user perceives and completes the architecture. This brings to mind a sort of symbiotic relationship between viewer and architecture, where one is not "complete" without the other. This symbiosis between viewer and architecture is particularly evident in the Danish Pavilion designed by BIG - the form is a continuous loop of information and experiences, but needs the participation of the viewer to be activated.  And by contrast, the viewer needs the experience of the pavilion to learn about sustainable design.  In his TED talk, Bjarke Ingels argues that one of "the main drivers of behavioral change is knowledge, that if people don't know, they can't act." 

As architects, I think it is important for us to acknowledge and accept our responsibility as educators through our own design decisions. Looking at this charge through the lens of the Doppler Effect, one could argue that those who live in closer proximity to sustainable design (for example, in Copenhagen and Scandinavia) inevitably will have a very different (and often times more positive) perception of sustainable design. As architects can our own decisions towards sustainable design educate the public and have an impact on the local or even global perception of sustainable design?